About Sóley

Sóley Organics was founded in 2007, but its history goes back further than that.  A bit more than a century, actually. Grab a seat and some coffee and cake. It's a good story.

The woman behind Sóley Organics is the Icelandic actress Sóley Elíasdóttir.  Sóley is an iconic figure in Icelandic film and theatre who has left the stage to focus on her family's tradition of harnessing the healing properties of Iceland's native herbs.

Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her in this. Thorunn, or Grasa-Thorunn (herb-Thorunn) as she was better known, was a famous healer and midwife.  There are many stories about the lives she saved using her knowledge of herbs.  There is even a story which claims that she was the first woman in Iceland to wear trousers!  

Thorunn passed her wisdom on to her son, Erlingur, who used it to save all twelve of his children from the Spanish Flu.

Sóley's first product, GRÆÐIR, an all-purpose healing balm, was based on one of Erlingur's recipes In Icelandic, græðir (grai-deer) means ‘healer’.

Sóley wants to make sure the spirit of Thorunn and Erlingur's herbal wisdom stays alive and flourishes.  Following in her ancestors' footsteps, she does her best to make her products powerful but gentle.  That is to say, ingredients that are effective on all kinds of skin problems, but so harmless and natural that you could eat them. 

While we can't guarantee they'll actually taste good, we are very, very proud of our ingredients and production.  Our ingredients and production are certified organic.

The active ingredients are wild-harvested from Iceland's highlands, which are among the cleanest, least-touched places on Earth. Sóley gathers them herself, with help from family and friends.

Our products are then made in an adorable little village of 300 people that stands between the shores of a northern fjord and the foot of a mountain named Kaldbakur. We get water for our products from a spring on Kaldbakur that is so pure you can drink straight from it.

If you have any questions regarding our products, ingredients, or production, we'd love to hear from you.  We'll put up more information (and stories about Thorunn) when we can.

Wild - Powerful - Pure

Finest ingredients

Our premium quality ingredients are natural, safe and ecologically friendly. As a result, our products are free from parabens, preservatives, artificial colours and fragrances, phthalates, propylene glycol, mineral oils, PABA, petrolatum, paraffin or any other chemical agents that can harm man or nature.

Production and energy

All our products are made in Iceland, with renewable energy. The water in our products is pure Icelandic spring water from a mountain called Kaldbakur.


Sóley Organics is true to the Sóley family ethos, best described by Sóley's great grandmother: “God created us on earth and the herbs that can heal our ailments.” Guided by tradition and the therapeutic qualities of wild Icelandic herbs, Sóley Organics strives to deliver pure products inspired by nature. From the integrity of our ingredients to the expertise we pass on to our customers, at Sóley Organics we are passionate about healthy skin and dedicated to keeping the environment pure.


At Sóley Organics we harness the potent powers of hand-picked, wild, Icelandic herbs, uniquely blending them with the finest natural ingredients. In our minds, nature is the greatest healer and innovator.


We like to embrace the simple, gentle and effective healing properties of Icelandic herbs. By combining the expertise of our forefathers with the technology of today, we can deliver affordable quality in an every-day organic skin care range.


Due to the short Icelandic summers, the wild herbs must absorb vast amounts of energy and nutrients in a short period of time so they can survive the harsh, dark winter. Found in Iceland’s vast landscapes, the powerful herbs are renowned for being strong and effective.


Iceland’s nature is our legacy, and we are dedicated to reducing our environmental impact. There is always room for improvement – and the more we strive to improve, the more we contribute.


Our ethos is the same today as when Sóley’s ancestors explored the healing properties of herbs: what you put on your skin is food for your skin. We want our products to be so healthy, that you can eat them! In Iceland, we are fortunate to have an abundance of clean air and Icelandic spring water – excellent conditions for cultivating pure herbs and products.

Certified organic carrier

We only use certified organic vegetable and essential oils.


We at Sóley Organics value your comments and questions.

Don't hesitate to contact us if you have any questions about our products

Customer support

 +354 5552222

 info (at) soleyorganics.com

Retail inquires

 +354 5552222

 soley (at) soleyorganics.com